THE STORY OF OUR BEER POSTERS – EWALD THE GOLDEN

The name Ewald dates back to Irish brothers from the tenth century who decided the Germanic tribes needed enlightenment. Sean Gray created this amazing artwork to help bring a new form of joyous enlightenment to the masses.


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Ewald the Golden

BAVARIAN STYLE HEFEWEIZEN
The Beer

A really good Hefeweizen boasts fresh flavors and delicious aromas thanks to golden wheat and a special yeast. (And no, you should never add fruit to it.) Ewald the Golden features aromas of banana and clove and, of course, a bubbly foam “halo.” You could drink it in an igloo, and it’ll transport you to a sunny, summer day.

The Picture

Early in our planning stage, our Brewmaster needed a secret code name so he could volunteer with us while still keeping his job. (Shh!) We called him Ewald, and a legend was born. The name Ewald dates back to Irish brothers from the tenth century who decided the Germanic tribes needed enlightenment. Within 48 hours of their arrival, they were martyred and ended up as Catholic saints. One was known as Ewald the Light and the other Ewald the Dark. Our Ewald the Golden is shown in a field of wheat bearing a beautiful glass of Hefeweizen, bringing a new form of joyous enlightenment to the masses. (And the Ewald icon? That’s our Brewmaster Eric’s face.)

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